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Latest News » All Louisiana News » The Granola (Gold) bar has been raised!


The Granola (Gold) bar has been raised!
Granola Gold re-launches with ultra-premium granola positioned for the high-end market

TAMPA, FL March 25, 2009 /24-7PressRelease/ -- Osborne Culinary Enterprises, LLC, purveyor of the finest, upscale gourmet granola products proudly announced the re-launch and unveiling of their newly branded ultra-premium handmade granola, Granola Gold here today. In response to years of positive test marketing and focus group tasting research, company officials confidently rolled out plans for a new, aggressive marketing campaign and aims to position Granola Gold as the leader in upscale gourmet granolas with unparalleled quality.

Granola Gold plans to take competition head-on by differentiating itself primarily with its ingredients - the "gold" in the granola - which are exotic and unlike any current granola brand on the market. Compared to other granola brands - which typically are machine-produced and have just a handful of ordinary ingredients such as oats, nuts, and sugar - Granola Gold is handmade and packs a plethora of delectable, exotic ingredients like dried cranberries, pecans, pumpkin seeds, coconut ribbons, sunflower seeds, dates, flax seeds, and sea salt in one bag.

In addition to its one-of-a-kind flavor profile, Granola Gold has numerous health benefits:

• NO Preservatives
• Extremely heart-healthy
• High in omega-3s
• No trans-fats
• Sugar-free; flavored only with pure orange blossom honey and Madagascar bourbon vanilla.

Consumers will soon find Granola Gold at upscale specialty food retailers, health stores, and gift shops throughout the country as well as online from Granola Gold's website and other online retailers in the near future. Initially, Granola Gold will begin with distribution channels in Florida and expand rapidly on a national level through a targeted direct sales and marketing approach. Granola Gold also plans on reaching consumers and generating "buzz" through an online "viral" approach, utilizing online resources and social networking tools.

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For more information and ordering, please visit Granola Gold's website, www.GranolaGold.com, or contact:
Miranda Piechowski, National Sales Director
mpiechowski@granolagold.com

Press Release Contact Information:

Ryan Montague
Gourmet Business Solutions
Founder/President
3819 State Street Drive
New Orleans, LA
USA 70125
Voice: 800.975.7068
Website: Visit Our Website

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